Artist Judith Prays finally admitted to herself that online dating wasn't working for her. Witty, self aware writers didn't seem to equate to great, lasting relationships. Through experimenting she ended up on a date with someone who wouldn't ordinarily have made the cut online but IRL was a complete success. The mystery of how gaps in conversation could be trumped by olfactory delight, and the long term relationship that ensued, made her wonder - should we be dating based on smell?
When did this start and how did it get to where it is today?
Judith had the idea in summer 2009 and the first event was in Brooklyn in November 2010 in the Mr UX studio. After an article about the event went viral, the second event was in LA at Cinefamily coproduced by Mastadon Mesa. Scientific advisor, Charles J. Wysocki, helped verify and streamline the pheromone print process and now the events are taking place globally.
Wait, so what's a pheromone?
Pheromones are the chemical triggers of sexual attraction in mammals. Pheromones determine fecundity; if you are attracted to someone’s pheromones it is an indicator that you two will have healthy grandchildren. While not confirmed, it is suspected that males smell availability and females smell genetic quality.
Are the parties successful?
The party is primarily successful in that it opens up interesting, intimate conversations and breaks down barriers to make strangers comfortable chatting. There is definite truth in the science of it, in the connection between smell and physical attraction, but we’ve had multiple people meet at the parties just by being at the smelling table at the same time. At the end of the day the point is to throw an engaging, fresh event and in that’s it definitely hits the mark.